Rohan Verma
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Testbook / Growth & marketing

Make growth learning visible enough to act on.

A growth internship focused on connecting SQL dashboarding, A/B testing, stakeholder reporting, and organic content execution into a repeatable learning loop.

18%CTR lift documented through SQL dashboards
20%engagement lift validated across growth tests
3growth initiatives evaluated through A/B testing

The business question

How do product and marketing teams learn faster from growth work?

Growth activity becomes harder to prioritise when product data, campaign signals, stakeholder needs, and content execution live in separate conversations. The goal was to create a tighter reporting and experimentation rhythm for weekly decision-making.

The work

Build the measurement and execution loop together.

I engineered SQL dashboards that unified product and marketing data, documenting an 18% CTR lift for weekly GTM and campaign-planning reviews. I also designed and analysed A/B tests across three growth initiatives, validating a 20% engagement lift to inform product-roadmap decisions.

Observe

Unify the inputs

Bring product and marketing signals into one review-ready reporting view.

Test

Evaluate variants

Use A/B tests to distinguish preference from measurable user engagement.

Execute

Apply the learning

Translate the winning signal into roadmap, GTM, and content priorities.

The decision support

Turn reporting from a status update into a shared operating system.

DashboardingFive stakeholder requirement cycles translated into executive-ready viewsAccelerated cross-functional reviews
Experimentation20% engagement lift across three growth initiativesInformed roadmap priorities
Content executionTwo faculty-branding YouTube channels launched post-internshipGenerated 200K+ organic views

Portfolio note

This summary is built from resume-level outcomes. It does not include internal SQL, dashboard screenshots, user-level data, experiment assets, or unpublished Testbook material.