Frame the outcome
Clarify whether the decision is about acquisition, engagement, retention, margin, or measurement confidence.
Growth & Performance Marketing
I connect acquisition data to the next commercial decision.
I work across paid media, growth experiments, and marketing analytics to turn campaign signals into clearer weekly priorities.
Selected work
Three ways I turn evidence into momentum.
Each case focuses on the business question, the work completed, and the decision it enabled, not a proprietary dashboard or account export.
01 / Cars24 UAE
Buyer acquisition performance review
Read campaign signals across Meta and Google, support approved actions, and focus weekly attention on efficiency and attribution quality.
14%Meta CTR growth documented
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02 / Testbook
Growth systems & experimentation
Link product and marketing signals through SQL dashboards, growth experiments, executive reporting, and organic content execution.
20%engagement lift validated
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03 / Analytics project
Revenue & retention diagnostics
Diagnose margin leakage and segment customer value to make retention and budget decisions more commercially useful.
150K+transactions analysed
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Working approach
A practical loop for growth work.
My approach keeps the commercial question ahead of channel-level vanity metrics.
Diagnose the signal
Inspect performance movement, funnel quality, segmentation, and reporting gaps before drawing conclusions.
Support execution
Translate analysis into scoped priorities across bids, budgets, audiences, creative, experiments, or reporting.
Close the loop
Document learnings, validate attribution, and make the next review more decision-ready.
About
I bring together paid acquisition, structured experimentation, and customer insight, so teams can move from activity metrics to decisions that matter.
Contact
Let's discuss growth work that needs both analysis and execution.
For roles and conversations in Growth Marketing, Performance Marketing, Marketing Analytics, or Growth Strategy.